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The Wall Street Journal uses a chatbot to attract younger demographic
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  • The global news organization created a Messenger chatbot that gives people access to the Journal’s daily information digests, breaking news and live markets data.

  • The chatbot helped WSJ engage a younger audience and introduce its world class journalism to new readers around the world.

  • ​70% of the chatbot’s monthly active users are also daily users and it acquired 130K of these daily active users in the first 14 months.​
130,000 daily active users acquired in the first 14 months
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