The Wall Street Journal uses a chatbot to attract younger demographic
- The global news organization created a Messenger chatbot that gives people access to the Journal’s daily information digests, breaking news and live markets data.
- The chatbot helped WSJ engage a younger audience and introduce its world class journalism to new readers around the world.
- 70% of the chatbot’s monthly active users are also daily users and it acquired 130K of these daily active users in the first 14 months.
130,000 daily active users acquired in the first 14 months