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Mercedes-Benz increases test drive bookings through new chatbot
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  • Mercedes Benz Middle East wanted a fresh, innovative way to generate leads and boost in-store sales, targeting men and women aged 25 to 45 in UAE, Bahrain, Jordan, Lebanon, Kuwait, Qatar, Oman and KSA.

  • ​By launching a chatbot with their Messenger, they enabled customers to explore the full range of cars, take a quiz to learn which SUV would best suit their driving habits, and ultimately book a test drive.​
4% of all interactions lead to a booked test drive
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