McDonald's reports 90% success rate with TrayQuest chatbot campaign
- For more than 20 years in Brazil, McDonald’s used tray liners as a communication channel to entertain their customers. With the advent of smartphones however, these tray liners were suddenly not so engaging for customers.
- McDonald’s created the "TrayQuest" chatbot for Messenger and a series of immersive experiences where people were invited to sync the TrayQuest chatbot with their tray liner and play interactive games for rewards.
- Over 90% of tray liners were activated, creating a direct marketing channel that brought the conversation back to the table.
175,000 people participated in the first 7 days
