American Eagle Outfitters launches gift card chatbot campaign
- American Eagle launched the AEO Holiday Gift Guide chatbot which prompts users to take a short quiz and then presents them with gift options based on their answers. Participants can then shop their results on the AEO website by clicking a “Shop Now” button.
- Those engaging with the chatbot on desktop are transported to the AEO website while those engaging with the chatbot via Messenger app can view the AEO website within the app through WebView.
93% of users were new to the brand